Campaign Launch for the SunIce Festival 2022

The big announcement is here!

Large-scale influencer campaign with influencers from all over Switzerland, nationwide offline marketing, media presence – we're back. Today, 24.10.2021, the big marketing campaign for the SunIce Festival 2022 starts with a big bang – true to the motto "WE ARE STILL ALIVE".

The comeback of the festivals 

The current vaccination progress in Switzerland as well as 3G regulations at events leave us confident for the coming year. Large scale events such as the Energy Air, which have already been held successfully, have shown in recent months that these measures are definitely taking effect and that larger events will be possible again despite the pandemic. Based on these positive indicators, we strongly expect to finally be able to hold our premiere in April 2022 under an appropriate protection concept and thus to be one of the first festivals after the forced break due to the corona virus. 

We are ready 

Instead of waiting and moping around for the last two years, we continued to work on our concept and polish the ideas. To put it positively, we have now had two rehearsals and are looking forward to finally being able to implement what we have learned - in other words, we are ready. Also ready is our line-up, the first part of which was announced today. Among others, EDM and techno stars like Alan Walker, Claptone and Mike Williams are headliners who will heat up the snowy Engadine mountains at SunIce 2022. Other artists from the genre will also be announced in the coming weeks. To stay up to date, follow us on our social media channels.