More than five years ago, the first "NoTomorrow" Party launched in St. Moritz to combat the dying nightlife of the upper Engadin. With a "full" house of 140 guests, the party was a success, and the second issue followed shortly after.
The dream to expand our parties through Switzerland quickly came apparent. Said – done: Picas Samedan, Cult Scuol, Kulturhaus Chur, Club Q Zürich, Flöesserplatz Aarau, Loucy Chur, Härterei Zürich, Mäx Zürich, Moon Basel.
The focus on combating the dying Engadin nightlife was quickly lost in expanding over Switzerland, and SunIce Festival takes this thought back to the roots.
The idea to create a higher festival experience on a national level, to bring locals and people from all places together "on top of the world" was born in summer 2018, and has since crystalized into SunIce Festival – a lifestyle experience.
The marketing campaign for the planned premiere in March 2020 was a massive success and reached a large majority of Switzerland in one way or another.
Just two weeks before the long-awaited premiere of SunIce Festival, the federal council announced first measures to contain the then still new and unknown coronavirus. SunIce Festival, affected by these measures, was forced to postpone its launch into spring 2021.
Against all odds and expectations, the coronavirus still had the event screne tight in its grip, even a year after. With great disappointment, SunIce was once again required to postpone its launch to April 2022.
Despite the second postponement, SunIce was all but asleep. Instead of a festival, SunIce launched the “SunIce Ambassador Contest”. 128 Micro-Influencers fought for Switzerland’s most desired contest, generating over 3 Million votes over 2 months. The Ambassador Contest ended with an unforgettable weekend in St. Moritz itself, where Joya Steiner was crowned the new face of SunIce.
With vaccinations and declining Covid-19 cases, limited events were possible again in Summer 2021. SunIce launched its first physical event since 2 years with the year’s first Road to SunIce party. The event, held on July 23 2021 at Secret Island in Zürich signified a definite recovery from the claws of the pandemic and laid the carpet for a successful SunIce Season.
Co-Founder & CEO
Co-Founder & Advisor
Head of Strategy & Business Development
Head of Marketing
Head of Social Media
Head of Beverage
Head of Media & Communication
Head of Finance
Head of Bookings
Head of Hotel Coordination
Assistant of the Board
Art Direction Intern
Head of Logistics