The saga of SunIce Festival traces back over five years, beginning with the "NoTomorrow" Party in St. Moritz. What started as a response to rejuvenate the waning nightlife in Engadin rapidly transformed into a sensation, drawing 140 guests in its first edition.
The event's success led to a rapid expansion throughout Switzerland, with electrifying events in Zurich, Basel, Chur, and beyond. These weren't just parties, but a cultural revival of the electronic music scene.
In the summer of 2018, an ambitious idea emerged: to create a festival that would stand out on a national level. The vision was clear – to bring together diverse crowds for a unique lifestyle experience in the stunning backdrop of St. Moritz and to combat dying nightlife in the alps.
The initial launch in 2020 was thwarted by the COVID-19 pandemic, leading to postponements in 2020 and 2021. Despite these setbacks, the SunIce team kept the momentum alive with the innovative "SunIce Ambassador Contest," engaging over 3 million votes.
After a challenging wait, SunIce Festival finally launched in April 2022, captivating over 12,000 attendees with a blend of EDM and Techno, and memorable performances including Alan Walker's live set. Building on this success, the next 2023 edition saw a staggering 60% growth, solidifying its position as a premier festival experience.
With the extraordinary success of 2023, SunIce Festival is now setting its sights on 2024. The team is focused on scaling new heights, infusing more innovation, and diversifying the festival experience. There's a palpable excitement for what 2024 holds – from groundbreaking musical acts to immersive experiences and climate-neutrality that resonate with the soul of every attendee. The aim is not just to continue the legacy but to elevate it, ensuring each festival-goer leaves with unforgettable memories.
As SunIce Festival strides into 2024, it remains a symbol of resilience, passion, and the unifying power of music, continuously redefining what a festival can be and bringing people together in celebration of life and rhythm.