Press Release – April 24, 2025
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SunIce Festival 2025 – St. Moritz

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Top of the World – SunIce St. Moritz 2025 sets new record edition

Over four days during Easter weekend, St. Moritz once again became the stage for one of Europe’s most spectacular winter festivals. Under clear blue skies and with an international line-up, the SunIce Festival celebrated its fourth winter edition.
A total of 24,000 enthusiastic visitors from around the world experienced a truly unique event at 2,000 meters above sea level – marking a new milestone for Switzerland’s fastest-growing festival.

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Sunrise MainStage, new Outdoor Stage: Music meets mountain magic
With over 50 acts across five stages, music was at the heart of SunIce 2025. International headliners like CamelPhat, Argy and Lilly Palmer set the SunIce Village on fire, while exclusive sunset sets on the newly expanded Outdoor Stagedelivered unforgettable views of the Engadin mountains.

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The Experience Festival – on top of the world
SunIce 2025 was more than music: From fondue in the gondola, to paragliding flights and tattoos, the festival created a multisensory experience. Partners like Sunrise, Samsung, Moët Hennessy, El Tony and many others elevated the lifestyle atmosphere with their brand activations, bars and creative showcases.

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Economic and tourism impact for the region
The festival once again generated over 15,000 overnight stays during off-season and brought a wave of young international tourism to St. Moritz. More than 400 staff members made the event possible – including 200 volunteers, security teams, bartenders, and tech crews.

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Statement from Loris Moser, CEO of SunIce Festival:
"What we’ve created together is more than a festival – it’s a movement. From a wild idea on a mountaintop to a brand known across Europe. I’m incredibly proud of our team, our partners, and every single person who celebrated this weekend with us. SunIce is growing up – and we’re just getting started."

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A big thank you!
Heartfelt thanks to the municipality of St. Moritz, local authorities, the tourism board, our sponsors and partners, as well as all helpers, artists, and the entire behind-the-scenes crew. You made this festival possible.

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What’s next?
Winter may be over, but summer is calling: The second edition of the SunIce Summer Festival at Lake Maggiore is just around the corner.
From September 18–20, 2025, the journey continues in Ascona – Early Bird tickets are available now.
And of course: We’ll be back in St. Moritz in 2026 – with new ideas, fresh highlights, and that signature breath of mountain air.

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👉 More info & Early Bird Tickets: www.sunicefestival.ch
Top of the World. Top of the Game. Twice a Year.

All press images and visual assets: available here

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