SunIce Festival 2024 Sets New Standards in St. Moritz

The SunIce Festival 2024 in St. Moritz has concluded, setting new benchmarks and firmly establishing itself as the "Coachella of the Mountains." Over four days, the festival featured more than 50 DJs and attracted 20,000 guests, all under glorious sunshine.

Dive back into the breathtaking panoramas and electrifying beats of an unforgettable weekend at the top of the world - here is our official Aftermovie:

https://www.youtube.com/watch?v=Dd7pD9voEcQ

Unforgettable Experience and New Highlights

The festival exceeded all expectations in size, scope, and quality, providing guests with an unforgettable experience under clear blue skies.

A new highlight was introduced with the massive Coke Studio Outdoor Stage, elevating the festival experience to a new level. Other notable attractions included the AI-Scape Room by Samsung Electronics, the significantly enlarged Techno Dome by Graubündner Kantonalbank, the Mainstage presented by Sunrise GmbH, and the intensive marketing by St. Moritz Tourismus AG.

Reaching New Heights

During the SunIce Festival week, a total of 15 interviews with media partners were conducted, including 2 prior to the festival, 12 during, and 1 after the event.

Raising the Standard

Overall, the festival saw a remarkable increase in economic impact and revenue, which grew by over 20% this year. This success was driven by our partners, enthusiastic guests, and high beverage consumption on site.

Partner Benefits

Our partners benefited from numerous new contacts, fresh leads, and targeted brand positioning. Highlights included the Edelweiss-Biberli given to guests for their journey home, the GKB Bank of SunIce, and the giant Sunrise GmbH projection on the snow-covered Engadine mountains.

Expansion into Summer

This September (19–21, 2024), we will host our first-ever summer festival at the beautiful Lido Di Ascona.

For the first time, the SunIce Festival expands into summer, opening a completely new festival location. See you at the Beach!